Video or Text? Watching or Reading?

Audience tend to engage better with video than text. (source — 87seconds.com)

Would you prefer watching a advertisement or reading a flyer?

While scrolling through your social media, what caught your attention? Videos or text?

Our Eyes are Attracted to...

Movements! So naturally, our attention is drawn to videos. People love sharing videos content on their social media and this is how videos usually goes viral. Hence, more businesses are focusing on making videos that attract the viewers' attention in hope of increasing their brand awareness.

YouTube As A Tool For Viral Marketing

Source — seo-hacker.com

Videos are often spread through sharing on social media, which is pretty similar to word-of-mouth. Viral marketing comes in the form of videos, games, images and messages. Main purpose of it is to create contagious, viral messages to appeal to target audience/market with high Social Networking Potential (SNP) that helps with spreading to the mass. YouTube being the world's most popular video sharing website, it allows users to share videos with everyone, anyone, and even the world!

And this is why YouTube is often used as a tool to drive traffic directed to our target website and making sure to deliver the desired messages. 

But How To Make Good Use Of It On Youtube?

Source — expresswriters.com

Eye Catching Video Title

• Keep it short - a long and wordy title would only shows that the videos will also be as long and boring.
• Making sure that your title stay true to the content of the video - once your video title is misleading(clickbait titles), viewers will click out of the video quickly which creates low audience retention. This will affect a video's overall search ranking.

Attractive Video Thumbnail

• Customise a thumbnail for every video - showing snippets of your video, this can be a "preview" or "teaser" of what to expect.
• Maintain consistencies across all video's thumbnail on your channel - it will be a unique point that represents your channel/brand. 
• Differentiates yourself with other channel - do not imitates other video's thumbnail. 

Worth-Reading Video Description

• Targeted keywords to be included in the description box - this will help in bringing targeted viewers. 
• Long description to provide Youtube more context about what the video covers.

However, 

with the increasing number of individuals using YouTube as a platform to earn money, advertising and even for fame, it will eventually be difficult and competitive to use YouTube as a platform to create brand awareness and reaching out to target market for starting up businesses. 


Nonetheless, YouTube is definitely a effective tool for viral marketing.


Thank you for taking time to read~
Feel free to share your thoughts on this with me!

See you in my next post!